The name “Aeternum” (latin: forever, eternally) expresses the orientation of our group to build lasting brands in the jewelry category with a long-term perspective.
We understand the challenges small to medium sized companies face in a fast-changing market environment.
These include the shift to digital in all business areas, pressured brick-and-mortar retailers, omni-channel consumer orientation and changing consumer behavior (e.g. Millenials),
effective use of social media and influencer marketing for brand building, access to international markets, optimization of business processes internally and with business partners
(sourcing & go-to-market), while operating with scarce resources and limited experience in some of these areas.
Aeternum has been established with the vision to work with entrepreneurs and CEOs to prepare their businesses to realize the opportunities behind those challenges
and help them stand out with exceptional success.